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Petra Hoffmann

Demo

Consumer market researcher in Berlin

📍 Berlin, Germany🗣 German · English✓ Verified★ 4.8
Has worked with Chinese companies
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About

Twelve years in consumer research at Berlin agencies, now independent. I run interviews, shelf checks and competitor teardowns for brands entering the DACH market. Chinese consumer brands launching in Germany are a growing part of my work.

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I can help with

DACH market researchRetail landscape (dm, Rossmann, REWE)Consumer interviewsCompetitor teardownsPositioning for German buyers

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